07 Jun Sterling Bay hires Willis Tower broker for Lincoln Yards megaproject
Sterling Bay has hired the leasing broker who helped lure companies to the city’s tallest tower to pull off the same feat at Lincoln Yards.
Joy Jordan, who helped launch Chicago-based brokerage Telos Group in 2012 and has overseen leasing at Willis Tower, 300 S. Riverside and other large downtown office buildings, has joined the Chicago developer as executive vice president of leasing, Sterling Bay announced.
Her chief task: Bringing to life the planned office portion of Lincoln Yards, the $6 billion, 14.5 million-square-foot megaproject Sterling Bay aims to develop on 55 acres along the North Branch of the Chicago River between Lincoln Park and Bucktown.
It’s a tall order, even for the developer that brought Google to the Fulton Market District to set off the former meatpacking neighborhood’s transformation into a corporate destination. Jordan and Sterling Bay Executive Vice President Russ Cora, who is also charged with leasing up Lincoln Yards, are selling a vision for an unproven location for large-scale office users three miles from the center of the Loop with major infrastructure needs that could take several years to be met.
Jordan, 31, is no stranger to ambitious assignments and said she relished the chance to recruit tenants to a rising campus between two of the city’s most popular neighborhoods.
“It’s the biggest and most high-profile project in Chicago right now,” said Jordan, who began her career in commercial real estate in 2008 with Chicago boutique brokerage U.S. Equities Realty. “When you’ve got good people put together with an incredible project, it’s pretty hard to turn that down.”
Jordan has a pair of Lincoln Yards office buildings to shop to prospective tenants—at least on paper. Sterling Bay plans to build two buildings totaling 1.3 million square feet near the northern end of the Lincoln Yards site next to third party logistics company C.H. Robinson’s new office building. Managing Principal Andy Gloor said in March the developer would build at least one of the two new buildings on speculation, or without any tenants signed. That would cater to businesses looking for smaller amounts of space to create some leasing momentum for the planned campus.
“Joy brings tremendous experience and an extensive network to our overall leasing efforts,” Gloor said in a statement. “There is no question that her wide-ranging industry expertise will be an invaluable asset to Sterling Bay as we move forward in strategically securing top-tier tenants for Lincoln Yards in the office, retail and hospitality sectors.”
In addition to her work at Willis Tower and 300 S. Riverside, Jordan recently oversaw leasing at 20 N. Wacker Drive, 550 W. Adams St. and Macy’s on State Street, where the upper floors are being converted to offices.
At Sterling Bay, Jordan said she will also work on some of the developer’s newly-planned Fulton Market projects at 345 N. Morgan St. and 360 N. Green St.
The Loyola University Chicago graduate was born and raised in Aix-Les-Bains, France and was named to Crain’s “20 in their 20s” list in 2015.